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Volvo wants to make streaming video in your car easier

Volvo has announced it’s working with its technology partner, Ericsson, to make streaming video in autonomous vehicles (read: Volvos) easier.

VOLVO HAS ANNOUNCED at the 2016 Consumer Electronics Show that it’s working on the development of “intelligent, high-bandwidth streaming capabilities with its technology partner, Ericsson, that will ensure drivers and passengers get the most out of their time travelling in an autonomous Volvo”.

“We recently unveiled our design vision for fully autonomous cars with Concept 26. Now we are actively working on future solutions to deliver the best user experience in fully autonomous mode. Imagine a highway full of autonomous cars with their occupants sitting back watching their favourite TV shows in high definition. This new way of commuting will demand new technology and a much broader bandwidth to ensure a smooth and enjoyable experience,” said Anders Tylman, General Manager Volvo Monitoring and Concept Centre at Volvo Car Group.

Volvo claims, perhaps stating the obvious, that the bulk of mobile data traffic will be from video in the coming years. So, it claims, the development of consistent, high-bandwidth coverage outside of densely populated areas is a must.

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“Utilising Ericsson’s network and cloud expertise, Volvo Cars’ aim is to deliver a high-quality, interruption-free experience in its cars while on the move. By predicting your route and looking ahead at network conditions, content can be tailored to the duration of each trip and intelligently buffered to deliver a high-quality and uninterrupted viewing experience,” Volvo said in a statement.

By learning the most common routes and times of travel, and understanding media preferences, “future Volvo cars will be able to provide one-click navigation and a customised preference-based list of potential media – allowing customers to choose routes and select content tailored to the amount of autonomous time that is available during their commute”.

“If you want to watch the latest episode of your favourite series, the car will know how long the journey needs to take and can optimise the route and driving control accordingly. With autonomous drive it is no longer just a question of getting from A to B quickly – it’s about the experience you wish to have in the car, how you wish to spend the time you are saving. With our future autonomous drive technology we will provide people with the freedom to choose the way they would like to commute and the content they would like to experience,” concluded Anders Tylman.

“Our research shows that almost 70% of all mobile data traffic will be from video in the coming years. This requires an innovative connectivity, cloud and analytics solution that is not only capable of serving multiple moving vehicles across a highway, but also has the capacity to provide the high-quality, uninterrupted video service today’s consumer is accustomed to,” said Claes Herlitz, Head of Automotive Services at Ericsson.


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Isaac Bober

Isaac Bober

Isaac Bober was born in the shadow of Mount Panorama in Bathurst and, so, it was inevitable he’d fall into work as a motoring writer. He began his motoring career in 2000 reviewing commercial vehicles, before becoming editor of Caravan & Motorhome magazine. He then moved to MOTOR Magazine before going freelance and contributing to Overlander 4WD, 4×4 Australia, TopGear Australia, Men’s Health, Men’s Fitness, The Australian, CARSguide, and many more.