Jaguar Land Rover dealers in Australia will offer car buyers the chance to take a virtual reality look at the latest product before it arrives in showrooms. 

STARTING NEXT MONTH, Jaguar Land Rover dealers in Australia will offer car buyers the chance of using virtual reality to “immerse customers in each new vehicle the company launches”.

The idea is that before the cars become available locally, potential buyers will be able to strap on a pair of virtual reality goggles to look around a life-size model. “Using the latest digital technology, the headset will take customers on a journey ‘under the hood’, with the help of compelling animations to tell the technical stories which make the vehicle special,” Jaguar Land Rover said in a statement.

“The VR Experience also enables the customer to explore the vehicle interior in 360 degrees from different viewpoints. A tablet version of the experience is also available if customers want to remind themselves or obtain more details when talking through options with the retailer.”

Speaking in the UK, Andy Goss, Jaguar Land Rover Group Sales Operations Director, said: “As if our vehicles weren’t exciting enough already, this new way of buying a car will engage customers further with our innovative capabilities. The VR Experience will also help retailers to break the ice with customers and inject even more fun into the process of buying our vehicles.”

Local dealerships will have access to this Virtual Reality Experience from February.

Question: The way we buy cars is changing, from online to buying a car in a shopping centre, and now we can tour around them via virtual reality… do you think this makes the car buying process easier?


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