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Ford reveals self-braking shopping trolley

Ford has revealed a self-braking shopping trolley and it’s not even April Fool’s Day…

Ford Europe has designed and built a prototype self-braking shopping trolley to demonstrate how new car technology can be applied to “solve the day-to-day problems we all face”. BMW Australia hyped a similar idea but that was an April Fool’s joke…Ford’s not joking. Apparently.

According to Ford, the self-braking shopping trolley uses the same sort of technology as the brand’s pre-collision assist which relies on a radar and camera to detect vehicles, pedestrians or cyclists with the shopping trolley using a sensor to detect people or objects in its path. The trolley will then apply its brakes if an object is detected in its path and the trolley isn’t being slowed.

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“Pre-Collision Assist technology can help our customers avoid accidents or mitigate the effects of being involved in a collision. We thought that showing how similar thinking could be applied to a shopping trolley would be a great way to highlight what can be a really useful technology for drivers,” said Anthony Ireson, director, Marketing Communications, Ford of Europe. 

This self-braking shopping trolley is only a prototype at the moment but, if like me, you let your kids push the shopping trolley it could be a good thing.


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Isaac Bober

Isaac Bober

Isaac Bober was born in the shadow of Mount Panorama in Bathurst and, so, it was inevitable he’d fall into work as a motoring writer. He began his motoring career in 2000 reviewing commercial vehicles, before becoming editor of Caravan & Motorhome magazine. He then moved to MOTOR Magazine before going freelance and contributing to Overlander 4WD, 4×4 Australia, TopGear Australia, Men’s Health, Men’s Fitness, The Australian, CARSguide, and many more.