Ford to launch an electric SUV in 2020
Ford has announced it will launch an all-electric SUV in 2020, one of five SUVs arriving by the end of the decade.
FORD SAYS THAT Millenials are changing how car companies do business and influencing the cars they want to drive and, as such, has announced it will launch an all-electric SUV by 2020. According to research by Ford, “More than 4 in 5 Millennials believe SUVs have become more fuel-efficient and environmentally friendly during the last 5 years. Having shed their gas-guzzling reputation, SUVs are now on the shopping lists of 1 in 4 Millennials in the market for a new car”.
“SUV sales are rising faster than any other type of vehicle in Europe [the same is true in Australia], and eco-conscious Millennials are a driving force behind growing SUV demand. Last year, Ford’s SUV sales outpaced even this rapid industry growth,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe.
Little is known about Ford’s electric SUV for 2020, but it is part of a wider push by the company to maximize electric vehicle sales in Europe. Late last year, Ford announced it had signed a joint venture agreement with BMW, and the Volkswagen Group to build an electric vehicle charging network across Europe.