2015 Holden Insignia VXR is bound for Australia
The first 2015 Holden Insignia VXR which will arrive Down Under later this year has rolled out of the factory in Germany, but will buyers warm to Holden’s European invasion?
HOLDEN HAS TAKEN its first step to becoming an importer only with the first of its European sourced vehicles rolling off the production line at Rüsselsheim, Germany. The Holden Insignia VXR, mooted to eventually replace the Commodore is one of four Opel vehicles to join the Holden range in quarter two of 2015 along with the Astra VXR, Astra GTC and Cascada convertible.
Bill Mott, Executive Director of Marketing, said Holden was one of the strongest brands in Australia and shared very similar core values to Opel, which made this an obvious and strong partnership.
“Astra, Cascada and Insignia are renowned in Europe for their performance credentials and premium execution, making them the perfect addition to Holden’s range as we continue to offer more choice for our customers,” Mr Mott said.
“These stunning niche vehicles are sure to have a fantastic halo effect and attract new customers to the brand.
“We are determined to offer Australians the best possible products that we can source from GM’s global operations and Opel’s commitment to performance and quality aligns perfectly with our own heritage and brand.”
Dr. Karl-Thomas Neumann, Opel Group CEO, said Opel looked forward to working closely with Holden for many years to come.
“This is further proof of our engineers’ development expertise and the attractiveness of our products. We are delighted that our successful flagship will be available in Australia.”
Hot on the heels of appointing Australian Mark Bernhard as Holden’s new Chairman and Managing Director, they also announced that 24 new models and 36 new powertrain combinations will be introduced over the next five years as well as confirming that one-third of their future models will be sourced from Europe.