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Renault reveals Duster Oroch concept

Renault has released official images of its Duster Oroch concept ahead of its official reveal at the Sao Paulor Motor Show tomorrow (October 30).

Renault will debut its Duster Oroch concept at the Sao Paulo Motor Show in Brazil tomorrow (October 30). Being billed as a design exercise only, the Duster Oroch is the work of the Renault design centre for Latin America (RDAL) in Sao Paulo, one of Renault’s five design centres worldwide, and follows Renault’s recent announcement to produce two utes.

According to Renault, pick-ups (or utes) account for nearly 75% of the light commercial vehicle market in South America, representing just over 920,000 units, so it makes sense to reveal the concept in Brazil instead of at the recent Paris Motor Show.

Renault reveals Duster Oroch concept

“The Duster Oroch show car boasts the energetic, robust stance that appeals to customers. It’s the work of our Sao Paulo design centre and packs an emotional punch which is characteristic of design in Latin America,” said Laurens van den Acker, Senior Vice President, Corporate Design for the Renault group.

“While it takes its inspiration from the Duster (presented at the 2012 Sao Paulo Motor Show), itself a robust vehicle with an assertive personality, our local design team has delivered a fresh interpretation of the model in the form of this show car.”

“The Duster Oroch is a concrete illustration of our strategy to develop products tailored to our Latin American markets,” said Denis Barbier, Senior Vice President, Chairman of the Americas Region.

“Based on the Duster, which is one of our best-selling models in the region, the show car explores the world of pick-ups – a segment we’re absent from at the moment but which totals over 900,000 vehicles sold each year.”

Renault reveals Duster Oroch concept

Featuring Renault’s new brand identity at the front, the Duster Oroch, which is finished in satin white with orange highlights, carries some of the styling cues shown on the recent D-Cross concept car. On the top, there are integrated roof rails, and a panoramic glass sunroof. In the back there’s room for several kiteboards, Renault says its designed the Duster Oroch to appeal less to tradies and more to lifestyle pursuits like kiteboarding and, as such there are two rear-mounted cameras capturing between 80° and 140° “for full outdoor coverage”.

Inside, the dashboard features a multimedia screen which displays in real time the images captured by the two cameras installed in the rear of the dual cab outside the vehicle. A rotary control on the centre console is used to operate the cameras.

Renault reveals Duster Oroch concept

The Duster Oroch rides on 18-inch wheels with 255/60 tyres and boasts the debut of new ‘Cover Carving’ technology for the seats, which involves inserting an additional layer of foam in the seat to withstand intensive use.
Because inspiration for the Duster Oroch has been taken from watersports activities, Renault’s designers have covered the dashboard, door inserts and some parts of the seats are made from a material which looks like neoprene wetsuits.

There’s no word yet on what sits under the bonnet, but we’ll update this article with more information once it’s been officially released.


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Isaac Bober

Isaac Bober