Nissan’s next-gen product onslaught for the next decade will be fronted by a new-look logo.

As part of Nissan’s big Ariya electric SUV unveil yesterday, the Japanese brand has also updated its logo.

The move is a recent trend, with VW and BMW updating their own logos in the last 12 months. For Nissan, the logo is now simpler and will front new models such as the electric Ariya and other new electrics variants, but also petrol and diesel-driven cars like the upcoming Z.

While simple in design, penning the new logo started three years ago and went through various iterations in the design team, as one would expect. The result is a lightweight logo that can be illuminated but also look distinguished without LED lighting.

Practically, the new-look Nissan logo will mean an update for the brand globally – including websites, marketing collateral and dealership signage.

Get articles like this and more delivered to you without lifting a finger. Simply join our Facebook page to talk about this article and subscribe to our newsletter for weekly updates (it’s free).

Nissan Ariya revealed – and it’s a good fit for Australia


RAM Australia launches 1500 Warlock


Toyota Camry facelift and hybrid upgrade confirmed for Australia

About Author

Alex Rae

Alex Rae brings almost two decades’ experience, previously working at publications including Wheels, WhichCar, Drive/Fairfax,, AMC, Just Cars, and more.

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also