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Holden launches its car-sharing platform, Maven

Holden has launched its new car-sharing platform, Maven, which the brand claims is a “game-changing enabler for the sharing economy”.

HOLDEN HAS LAUNCHED its car-sharing platform, Maven in Melbourne and Sydney with more than 350 Maven Gig members and 250 vehicles available. Holden’s new car-sharing scheme allows UberX and UberEats drivers to register and pay a fee from $215 per week which will give drivers access to Holden vehicles.

General Manager of Maven Australia, Matthew Rattray-Wood, said that Maven Gig aims to take a curated approach to individual markets with cars and features to fit members’ specific needs. “Maven Gig provides gig drivers access to vehicles for an all-inclusive rental rate starting at just $215 dollars per week. We offer drivers the peace of mind of unlimited kilometres, service and maintenance, insurance and roadside assist with the latest technology in some of Holden’s top of the range vehicles,” he said.

Rattray-Wood continued, “GM Holden is always looking for ways to evolve and respond to the changing needs of the Australian market. We’re excited to unveil the latest innovative form of mobility services direct from our parent company, General Motors, in the US. Maven is building a platform for the future of mobility for people and for business, tapping into the fast-growing sharing economy. The launch of Maven in Australia is a great example of our ability to leverage the global leadership of General Motors in the area of urban mobility.

“We’re very happy with the success of Maven Gig and Campus so far, we’ve hit a sweet spot in the market and our customers are telling us just that. It’s particularly great to be able to help and engage with young Australians under 30 from diverse cultural backgrounds. However, this is also just the start for Maven and helping shape the next-generation of personal mobility. Maven, and GM Holden, is assessing and testing a range of different programs and options.

“We’re examining not just the expansion of Maven Gig to other cities in Australia but also how we can potentially bring this technology and opportunity to the wider public. Watch this space.”

Question: What do you think of this idea?

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Isaac Bober

Isaac Bober