Holden to launch US-sourced Acadia SUV in 2018
Holden has revealed five new vehicles that it will launch from October this year until 2018, including the US-sourced Acadia SUV.
HOLDEN HAS revealed five new models that will launch in Australia between now and 2018. As the brand transitions from local manufacturing to import only, Holden is hoping its “showroom revolution” will keep buyers interested.
Holden revealed, alongside the US-sourced Acadia, the all-new Astra hatch (on-sale November 2016), Barina (on-sale November 2016), Trax (on-sale January 2017) and Trailblazer (on-sale October 2016) “to represent the next wave in Holden’s ongoing product revolution, with a particular focus on the critical and growing SUV segment”.
Holden Chairman and Managing Director, Mark Bernhard, said Holden was now well underway in delivering on its 2015 commitment to deliver 24 new models by the end 2020.
“From the September 1 launch of Colorado, Holden will launch five new vehicles over the next five months to accelerate our showroom revolution. This level of launch activity hasn’t happened at this company for nearly 15 years and signals our intent loud and clear.
“We’ve already talked a lot about the all-new Astra hatch, the reigning 2016 European Car of the Year, joining our showrooms later this year and the new Barina is a beautiful offering to join the Spark in rejuvenating our small-car portfolio.
“I’m particularly excited, however, to reveal further details around our SUV strategy, headlined by the all-new, seven-seat Acadia. Alongside Trax, Trailblazer and another all-new global SUV that we’ll add to our portfolio soon, Holden will introduce four new SUVs by 2018. This puts us in a great position in the fastest-growing segment of the market.
“The vehicles we’ve revealed reinforce our commitment to introduce the finest global vehicles for Australian customers. The Acadia will be sourced from the US, the Astra from Europe, and the Barina, Trax and Trailblazer from Asia. Holden is in a unique position where we can provide our customers with the best of the best from around the GM world,” said Bernhard.
Pricing and specification of Holden’s new models will be released closer to launch.