Holden and HSV to partner again via GM catalogue
With the Commodore gone, HSV will turn its attention to fettling a range of GM product, “bringing a whole new breed of vehicles to customers,” HSV and Holden announced.
HOLDEN AND HSV will partner-up again on a range of new GM vehicles to be imported into Australia and tweaked by HSV but that they would carry the Chevrolet badge instead of a Holden insignia. According to a media statement, “The focus of the new agreement is to utilise HSV’s famed design, engineering, manufacturing and marketing skills across a broader range of product, giving customers access to some of the very best vehicles from across the GM empire”.
Tim Jackson, HSV Managing Director, said: “This marks a new era for HSV and Holden and I hope our customers are as excited as we are. HSV is moving beyond simply ‘hotting up’ existing models, and customers will see two product streams from HSV over the next few years. This is ‘Game-On’ in a very big way.”
Holden’s Chairman and Managing Director, Mark Bernhard, said:“For a number of years, we’ve been talking about bringing customers the best vehicles from around the GM world, and today we’re proud to announce the next step in that strategy.
“Our partnership with HSV, utilising their world-class engineering and design capabilities, means we’re able to work together to bring the iconic Chevrolet Camaro muscle-car and the best-selling Chevrolet Silverado pick-up to customers in Australia and New Zealand. Not to mention the imminent launch of the red-hot Colorado SportsCat, today is a great day for customers.
“We’re excited to re-introduce the Chevrolet brand to the Australian market as part of an expanded GM presence in Australia, in partnership with HSV. As far as dealership branding is concerned, the existing HSV dealer network will be progressively updated to carry the Chevrolet ‘bowtie’ logo and branding, as part of our new dealership of the future program. The DNA of both of these vehicles is pure Chevrolet and we’re going to honour that.”
HSV also announced a tweak to its logo. “The Australian market is shifting and, like Holden, we’re shifting with it. This subtle logo change helps signify a new era of vehicle availability from HSV”, Jackson said. “But make no mistake, while it’s a new logo, our customers can expect the same uncompromising attitude to introducing exciting vehicles that Australian’s love to drive”.
We’ll have a full breakdown of the models coming across the day. Stay tuned.