Nissan has released a hidden-camera prank video to launch its online campaign encouraging fans to get its self-cleaning Leaf dirty.

NISSAN REVEALED its self-cleaning Nissan Leaf earlier this year (April 2014) and has hit social media today daring “its fans to get it dirty”.

“The LEAF is already one of the cleanest vehicles around even without this incredibly innovative paint technology; that said, we’re not afraid to get our hands dirty to take this to the next level,” said Pierre Loing, vice president, Product Planning, Nissan North America, Inc.

“Getting fans involved via this social media campaign is a fun, creative way to show how the LEAF can stay clean no matter how dirty the world around it may be. A marriage with the Ultra-Ever Dry® exterior coating truly puts this LEAF in a league of its own, and we’re excited to see where this technology can take us.”

The Nissan Paint Prank video dropped last night on YouTube and is, according to Nissan “A Three Stooges style calamity, the video catches expressions of innocent bystanders shocked to see what happens as a crew of painters “accidentally” spills buckets of paint on the Nissan LEAF. As bystanders are playfully made aware of the prank, viewers online will be encouraged to visit Nissan’s Instagram channel to participate in a related series of videos, which also launched last night.

Nissan wants its fans, via Instagram, to suggest things they’d like to see dumped on the Leaf, then next week Nissan will choose the winning liquids and film them being flung onto the car (#WorldsCleanestCar).

Nissan says it has no plans to use the muck-repellent Ultra-Ever Dry paint on its production vehicles, but it is evaluating the product’s use as an aftermarket option.