Land Rover Defender concept – what might have been…
Would Land Rover have escaped a savaging if its Defender concept (the DC100) had looked more like the Ford Bronco concept from 2004?
Back in 2004 Ford took the wraps off its Bronco Concept. Despite plenty of speculation by media outlets at the time the Bronco remained a design study only, indeed the 2016 Ford Bronco is almost certain to look nothing like the concept from 2004.
But it gave me an idea… and stay with me.
News in the last fortnight suggests that Land Rover has settled on the look of the new Defender and that it’ll look nothing like the DC100 it trundled out at the 2011 Frankfurt Motor Show. Indeed, Jaguar Land Rover design boss, Gerry McGovern, was quoted saying the DC100 was too “generic” and that the new Defender will be more sophisticated looking but with nods to the vehicle’s heritage.
“The traditionalists might not like it,” Jaguar Land Rover design boss, Gerry McGovern, has said.
Well, the traditionalists didn’t like the DC100. Indeed, the traditionalists probably won’t like anything Land Rover puts forward as a replacement for the Defender, bar the current vehicle having everything under the skin re-worked to meet European emissions and safety standards.
That ain’t going to happen, we know that (there’s a slight chance Land Rover might show a thinly disguised Defender concept at one of the major motor shows in the next few months).
So, I was wondering what the traditionalists would have made of a Land Rover Defender version of the 2004 Ford Bronco concept? Well, I for one reckon there wouldn’t have been anything like the backlash the company copped when the DC100 was revealed, or is that just me?
And, we don’t have to imagine what such a thing might have looked like either. See, in 2009 automotive manipulator, Theophilus Chin, tweaked the Bronco concept from 2004, adding a Land Rover-esque grille and badge while also playing with the A-pillar. Granted, there’s no spare wheel on the tail-gate, which JLR’s McGovern has suggested might make a return for the all-new Defender, but it isn’t quite as extreme as the DC100.
Sure, the mocked-up vehicle is clearly a concept, but as a concept to ease the traditionalists into accepting change I think it does a great job, and it’s certainly more suited to the Land Rover brand than it is to Ford. Or is that just me?
Actually, let me know what you think: If Land Rover revealed this mock-up as the new Defender for 2016 would you be disappointed?