Bentley will call its new luxury SUV the Bentley Bentayga after the Roque Bentayga in the Canary Islands, it will reveal the Bentayga later this year.

BENTLEY HAS ANNOUNCED it will call its new luxury SUV, which will be revealed later this year, the Bentley Bentayga. Why?

Well, according to a short statement, the Crewe, UK based company said, “The natural world, along with the company’s founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley’s birthplace in England, is the dramatic beauty of the Taiga, the world’s largest transcontinental snowforest. To the south, the rugged peak of the Roque Bentayga in the subtropical Canary Islands draws attention from all directions and a challenging climb rewards with spectacular panoramic views of a rich and diverse landscape”. Alright, then.

Wolfgang Dürheimer, Chairman and CEO of Bentley Motors, said: “Bentayga is a name that reflects what we know our SUV will do better than any other car in the world – combine the best automotive luxury with outstanding performance to take the Bentley experience to new environments.”

What do you think, is Bentayga a daft name?