Mercedes-Benz X-Class appears Down Under… Dealers briefed on what to expect
The Mercedes-Benz X-Class was revealed in concept form last October, now Australian Mercedes-Benz dealers have been briefed on it.
MERCEDES-BENZ has flown its Concept X-Class to Australia for a briefing with its dealers and for a “number of promotional activities, including a series of photo shoots which placed the vehicle in typical Australian settings”.
A key feature of the recent Mercedes-Benz Vans Australia and New Zealand National Dealer Conference held in Melbourne over the past two days, where, Christian Pohl, Mercedes-Benz global head of Product Management and Marketing for X-Class, gave dealers a “detailed briefing on the vehicle”.
The X-Class is part of the joint venture between Nissan and Mercedes-Benz, which sees the German car maker use the Nissan Navara as a base for its own 4×4 dual-cab utility. Indeed, the X-Class will be built in Nissan factories at various global locations and go on-sale in Australia in 2018.
Managing Director Mercedes-Benz Vans Australia and New Zealand Diane Tarr said “Australia and New Zealand are critical markets for the success of the X-Class. The Concept has been flown from Germany so our dealers can get a detailed briefing about the vehicle and continue their preparation for a successful launch of the X-Class in 2018.”
Question: Do you think the Nissan Navara-derived Mercedes-Benz X-Class will have what it takes to carve out space in the crowded and competitive work-and-play dual-cab ute market?