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Mercedes-Benz X-Class order books open in the UK, interest growing in Australia

The much-anticipated 2018 Mercedes-Benz X-Class ute will be revealed in full later this year ahead, but Mercedes in the UK has already opened the order books.

THE 2018 MERCEDES-BENZ X-Class will get its official reveal later this year ahead of deliveries beginning next year. And while in the lead up to the reveal of the concept X-Class the talk was around Australia being a key market… that hasn’t stopped Mercedes-Benz in the UK beating the local outfit to open up the order books.

Potential buyers can lay down a £1000 deposit ($1634) and if they continue through and place an order will be among the first in line to receive their ute. In the UK, Mercedes-Benz has confirmed that it will launch the X-Class in 2018.

Locally, interest in the X-Class is growing, according to Blake Vincent, PR and Corporate Communications Manager at Mercedes-Benz Vans. “We are currently taking registrations of interest and there have been significant order enquiries so far, with a level of interest that just keeps growing”.  

While Practical Motoring asked about that ‘level of interest’, but Mercedes wouldn’t go into detail. Yet. However, Vincent did admit the brand was currently considering “An official reservation program like the UK is under consideration”. This would suggest there’s been considerable interest in the new X-Class.

Last year, Mercedes-Benz revealed two concept X-Class variants. Speaking at the reveal of those concepts, Dr Dieter Zetsche, Chairman of the Board of Daimler AG and Head of Mercedes-Benz Cars said: “With the Mercedes-Benz pickup, we will close one of the last gaps in our portfolio. Our target: we want to offer customers vehicles matching their specific needs. The X-Class will set new standards in a growing segment.”

“We will open up and change the segment of mid-size pickups – with the world’s first true premium pickup for the modern urban lifestyle”, said Volker Mornhinweg, Head of Mercedes-Benz Vans.

“Our future X-Class will be a pickup that knows no compromise. Ladder-type frame, high-torque six-cylinder engine, and permanent all-wheel drive are compulsory for us. As an added value we bring safety, comfort, agility, and expressive design – in other words, everything that distinguishes vehicles bearing the Mercedes star. We will thus appeal to new customers who have not considered owning a pickup before.”

According to Mercedes-Benz, its concept designs are intended to show how seriously the brand is taking its entry into the work and play dual-cab ute segment. “The Concept X-CLASS stylish explorer, painted in a cool elegant white metallic, impressively demonstrates how the Mercedes-Benz pickup will make a decidedly stylish statement in its segment and in the urban environment,” Mercedes-Benz said.

 


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Isaac Bober

Isaac Bober