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Mazda KOERU concept revealed

The Mazda KOERU concept has been revealed hinting at the future design direction for Mazda crossover vehicles.

THE MAZDA KOERU concept crossover has been revealed ahead of its premiere at the Frankfurt Motor Show. According to Mazda, “The Mazda KOERU demonstrates Mazda’s unique and daring interpretation of a crossover vehicle, proposed for the fast-growing crossover market. Featuring the full suite of Mazda’s new-generation SKYACTIV Technologies and designed under the ‘KODO – Soul of Motion’ design language, the concept offers sporty yet delightfully refined styling and driving performance”.

“KOERU”, which literally means “exceed” or “go beyond” in Japanese, and has been derived Mazda’s desire “to deliver value that goes well beyond the existing category norms and standards”.

Mazda Koeru concept revealed

The KOERU concept, the brand claims, adapts the KODO design language to a crossover vehicle, as opposed to its SUV vehicles, like CX-3 and CX-5, etc. Here’s what the jap-lish press release said: “Given a stronger presence than ever before, the Signature Wing is expressive of unwavering determination, whilst the LED guiding rings evoke the bright, strong-willed eyes of an untamed animal.

“A tight canopy and a modulating body generate a sense of speed and volume, creating a unique presence that sets the Mazda KOERU apart from existing crossover offerings.

“Highlights on the front and rear fenders extend towards the large wheels, suggesting powerful legs pounding the earth.”

The KOERU is a five-seater measuring 4600mm (L) × 1900mm (W) × 1500mm (H), with a wheelbase of 2700mm.

Mazda Koeru concept revealed

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Isaac Bober

Isaac Bober