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Land Rover Classic launches Reborn program for Series I

Land Rover Classic has launched the Reborn program which will see it hand-pick 25 Series I chassis from around the world and restore them to original factory condition.

LAND ROVER CLASSIC is giving 25 prospective customers the opportunity to purchase a Reborn Series I. The Land Rover Classic team is in the process of hand-picking 25 Series I chassis from around the world which will then be taken to the UK for a complete restoration.

To ensure authenticity, each of the 25 vehicles will be restored to original 1948 factory specifications using Land Rover Classic parts. This includes the choice of five period finishes including Light Green, Bronze Green, RAF Blue, Dove Grey and Poppy Red.

“Customers will be able to select their preferred base vehicle with the help and guidance of Land Rover Classic’s experienced restoration team, and they will be able to follow the restoration of their cherished Series I from start to finish at Land Rover’s new Classic workshop located within the original Defender production centre at Solihull,” Land Rover said. There’s no word on how much the service will cost…

Tim Hannig, Director, Jaguar Land Rover Classic, said: “The launch of the Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectable automotive icon. Reborn showcases Land Rover Classic’s expertise in restoring and maintaining our loyal customers’ prized Land Rovers. It also demonstrates the business’ commitment to supporting customers with original and genuine parts for Land Rover models that have been out for production for longer than 10 years.”


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Isaac Bober

Isaac Bober