Kia has revealed two new SUV concepts at the Seoul Motor Show today, the Masterpiece Concept and Signature Concept hint at a new design direction for the brand and new models.

The Kia Masterpiece and Signature SUV concepts have been revealed today at the Seoul Motor Show in Korea, showing off a new design direction for the Korean car maker. The Masterpiece features an interpretation of Kia’s Tiger Nose grille which is expected to filter down to production models in the future.

“The Masterpiece and Signature both provide an insight into how Kia could develop its model line-up in future, in terms of design, layout and use of technology,” Kia said. “The Masterpiece hints at how the brand could adapt its latest designs and features for the large off-road SUV segment.”

Kia Masterpiece Concept revealed

The Signature on the other hand is an evolution of the Kia SP Concept which Kia revealed in 2018 and will eventually morph into a compact SUV to be revealed in full later this year.

Kia Signature Concept revealed

Kia said, “the Signature stands out on the road. At the front, its lamps are connected to the ‘tiger nose’ grille, with integrated daytime running lamps. Its strong shoulder line, with a glasshouse which tapers towards the rear of the car, lends the compact SUV an air of understated sportiness. The exterior is completed with a series of distinct styling features, contributing to the car’s contemporary, technical design. These include thin LED lamps at the front and rear, sharp lines pressed into the bodywork, and precise metallic details”.

Kia Signature Concept revealed


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