Car News

Holden introduces Netflix-style subscription service

If you weren’t sure about buying a Holden now you don’t have to, with Holden’s new Maven service allowing users to subscribe to rent cars on a temporary basis.

HOLDEN HAS EXPANDED its Maven rental car service to the public, which allows users to pay a fee to use any car in the Maven fleet.

Maven is a General Motors service from the US that Holden has been trialling for the last two years in Australia under the banner Maven Gig – a ‘gig economy’ service for ride-share drivers and delivery services.

Now, Maven has been rolled out across the nation for any Australian to use. Subscription is free, and after a user’s first 28-day rental of a car, they can elect to hire a car for just one week…or two, or three.

The service is particularly handy if you need a small car most of the time but want a big car or utility vehicle for short periods. Included in the weekly fee is unlimited kilometre use, 24/7 roadside assistance, scheduled servicing, and insurance. “The offer is designed to feel like vehicle ownership but without the hassles,” says Holden.

Where and what cars can you rent on Holden Maven?

There are five SUVs, a mid-sized vehicle and light commercial ute on offer for users to rent from Holden dealers in Sydney, Melbourne, Brisbane, Gold Coast, Sunshine Coast, Adelaide and Perth. The cars can be driven anywhere in Australia though, and kilometres are unlimited. Yes, you could drive around Australia.

The most affordable is the Holden Trax LTZ at $225 per week, and Holden says the flagship offering is a Holden Colorado LTZ (with tow bar) for $300 per week, though the seven-seat Holden Acadia LTZ SUV is most expensive at $330. Other options include the Equinox LTZ ($250), Captiva LTZ ($275), Trailblazer LTZ ($300) and Commodore Calais sedan ($265).

Check out the Maven fleet here.

Drivers must be at least 21 years or older to subscribe to the service. Those under 25 pay a $1500 excess and those over 25 pay $1000 excess.

“Maven is excited to re-launch long term rentals in Australia with a greater focus on the amazing Holden Colorado ute,” said Maven Australia general manager Joanne Stogiannis.

“Since launching in October 2018 we have continued to grow our suite of flexible products and model range allowing our members to access premium Holden vehicles loaded with the latest connectivity, safety features and technology for a set weekly fee.”

“SMEs using Maven will enjoy the ease of access, comfort and the peace of mind that comes with the great range of Holden vehicles for their business without the worry of registration, insurance, maintenance and servicing costs,’ added Stogiannis.

Holden’s Maven service is just the first of more manufacturer subscription car services that will open shop here, with BMW, Audi, Porsche, Mercedes-Benz, Volvo and others all with similar services operational overseas.

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Alex Rae

Alex Rae