Kia has released a design sketch of its soon-to-be-released third-generation Sorento, showing the dashboard and boasting of an enhanced ownership experience.

ACCORDING TO KIA, “the third generation Kia Sorento’s interiorwill raise the bar in luxury thanks to a modern, wrap-around dashboard, high quality soft-touch materials and a range of advanced on-board technologies. Together, these developments will enhance the ownership experience of the brand’s popular SUV”. The third-generation Kia Sorento will be publicly unveiled in Korea at the end of this month (August) and receive its European unveiling at the 2014 Paris Motor Show on 2 October.

Kia said, the interior styling of the new Sorento was led by the brand’s design team in Frankfurt, Germany, which cited Swiss watches as a key influence during the design phase. “The smoothly-contoured cabin features a higher proportion of soft-touch materials, leather and stitching, as well as Kia’s latest HMI (human-machine interface). A large infotainment screen dominates the centre of the dashboard, which employs long, flowing shapes to cosset the driver and front passenger and to emphasise the width and space of the larger cabin,” the brand said in a short statement.


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