Head to Head: BMW 330i vs Audi A4 2.0 TFSI sport quattro
What’s the interior like?
BMWs aren’t famed for amazing interiors but they are well-regarded for their ergonomic, thoughtful designs that have slowly evolved over time. In fact, BMW interiors seem to evolve as slowly as Audi exteriors.
The 3 has a choice of a 6.5-inch screen or the “Professional” sat nav which means a bigger 8.8-inch screen in the one-size-fits-all frame. Both are controlled by the ever-brilliant iDrive6 and its console-mounted rotary dial. In the 330i’s case, the screen is touch-enabled.
Audi’s interior is a belter. Much like the second-generation Q7’s, it’s got a bright and airy feel, helped along by some top-notch material and design choices. In here, if it looks like metal, it is, with lovely touch sensitive climate controls (three-zone, don’t you know), a big MMI screen with Apple CarPlay and Android Auto and a range of options to really kit the thing out. The newer car is bigger in the wheelbase, so like the 3, you’ll get four in comfort, five in a pinch.
The Audi edges ahead here, with its super-contemporary looks, a few extra bits and pieces (such as standard CarPlay, which is $479 in the BMW) and a lighter feel. The MMI system shares the same 8.3-inch screen across the range but none are touch-enabled. The Audi’s software isn’t quite as good as the BMW’s but the standard Androind Auto/Apple CarPlay is an obvious and I would say mandatory standard inclusion. As with Munich’s offering, you can up-spec the speaker count for some truly pimping sound.
The Audi takes another narrow win. A couple of months ago, before the 3’s 2017 update, the gap was wider.