World’s first fabric car… Huh?
Spanish car brand SEAT has revealed the “world’s first fabric car” which is made entirely out of lace.
TO CELEBRATE THE UK launch of the Seat Mii by MANGO, the full-size replica was put together in London over the course of three days. It took: 3 day build in London based studio; 45 metres of nude coloured cotton lace; 25 kilos of resin to set the lace; 10 metres of black cotton lace to build four 3D alloy wheels; 70 metres of lace trimming with jewel embellishment; 8 strong specialist team.
“This is SEAT’s first fashion collaboration and what better way to celebrate our partnership with MANGO, than to create the world’s first fabric car. The Mii by MANGO city car provides the most stylish way to travel and shop and we’re delighted to have incorporated these values into such a creative and innovative project,” said Chris Stevens, Head of Marketing, SEAT UK.
Ashley Joiner, a creative director and graduate of Central Saint Martins, was brought on board to manage the project, from conception through to delivery. He said: “Lace is one of the hottest fashion trends right now, so it made sense to use lace as the primary material for the SEAT Mii by MANGO, a fashion-inspired city car. I’m absolutely thrilled to be part of this project, which combines my film and design experience.”