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Qoros reveals Q: QorosQloud Qubed concept

China’s newest international auto brand, Qoros, has revealed its Q: QorosQloud Qubed concept for the LA Auto Show Design Challenge, offering a glimpse at motoring in 2029.

CHINA’S NEWEST international automotive brand, and the first Chinese brand to receive a five-star Euro NCAP rating, Qoros,has entered its Q: QorosQloud Qubed Concept (say that five times fast) into the LA Auto Show Design Challenge.

The Design Challenge for 2014 asked automotive design teams to explore how technology, the car, and humans will connect in 2029. Fair enough.

According to Qoros, “The ‘Q: QorosQloud Qubed’ Concept conceives an intelligent, multi-dimensional personal management assistant. Q will learn from the driver over a period of time through the five senses, with the dynamics of the vehicle/driver relationship modelled in much the same way as a human relationship, developing and growing over time.

“Q is designed to learn the user’s tastes, favourite restaurants, music preferences, regular destinations, friends, family and general interests. This knowledge is built up throughout the ownership period, with Q learning more every day. Q is designed to maximise safety by identifying when the user is distracted or driving irresponsibly, quickly switching to an autonomous driving mode.”

Tim Pilsbury, Design Director at Qoros Design Shanghai, said, “We are extremely proud of our entry for this year’s LA Auto Show Design Challenge. We pioneered the innovative QorosQloud connected services technology in our current real-world model line-up, so it was exciting to look ahead 15 years to conceive further developments of the platform. The Q: QorosQloud Qubed concept forecasts a futuristic smart human-machine interface, linking the car to the driver’s senses to create the ultimate connected driving and ownership experience.”

There were rumours that Qoros would be heading Down Under as recent as March 2013, but that looks unlikely with the company concentrating on developing new models for left-hand drive markets only.


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Isaac Bober

Isaac Bober