Proton is making a concerted effort to become a major player in the Australian market. It’s not there yet, but February sales give it reason for optimism.

PROTON HAS TRADITIONALLY BEEN little more than an asterisk on Australian sales figures, but the company is determined to raise its profile in the market.

February sales figures were up 63.1% over January but before anybody breaks out the champagne, this represents an increase of 58 vehicles nationally.

Proton has now appointed 30 dealers to sell their increased (and increasing) model range, including Australia’s most affordable seven-seater, the Exora.

Billy Falconer, Proton Cars Australia general manager for sales and marketing, says, “we’re delighted with the result and sales growth. The total value equation and competitive pricing of our range of cars, together with an expanding and confident dealer network and marketing program have all come together to deliver this pleasing result.”