Porsche has revealed that it needs more staff to continue its electric car push and the development of its Mission E Tesla rival.

PORSCHE HAS ANNOUNCED it will hire another 1400 staff as it continues to work on its Mission E electric car. The Tesla rival is expected to roll off Porsche’s Zuffenhausen base in 2019. Porsche is the second largest contributor to Volkswagen’s bottom line and some commentators see the ramping up of the company’s push into electric vehicles as a way of putting some distance between the Volkswagen emissions cheating scandal of last year.

In addition to the hiring of extra staff (900 production staff, 300 salaried workers and 200 engineers) to develop, build and sell the Mission E, Porsche said another 350 digital experts are being employed to develop mobility concepts and uncover new business areas. Porsche labor boss,  Uwe Hueck, told reporters yesterday that: “You either take part in the digital change or you lose”.

Hueck declined to specify production targets for the Mission E, but said Porsche needs to sell at least 10,000 of a model per year to make a profit.


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