US Jeep specialist Omix-ADA has partnered with SEMA Cares to raise money for charity at next month’s SEMA show with its custom Jeep Wrangler JK Unlimited.

“READY WHEN YOU ARE,” is how Omix-ADA describes its custom Jeep Wrangler JK Unlimited, which has been designed and built as a conversation starter to raise awareness of SEMA Cares charitable work within the automotive aftermarket space. The SEMA Cares Jeep, transformed from a standard four-door Jeep Wrangler JK, was custom designed by Arianny Celeste (of UFC fame), LFTD & LVLD Magazine, Rugged Ridge, SEMA Cares and built by DUB Garage.

The Jeep is outfitted with a number of unique Rugged Ridge products including its aggressively styled Spartan Grille, XHD Modular Front Bumper kit, LED Light Bars and more. “We’re proud to partner once again with SEMA Cares,” said Henk Van Dongen, Director of Marketing at Omix-ADA.

 “SEMA Cares does so much to help ensure the continued success and growth of our industry by actively engaging the future generation of enthusiasts and industry professionals. We couldn’t be happier to support this committee that gives back not only to the industry, but also to the community.”

This custom Jeep marks the third time Omix-ADA has partnered with SEMA Cares over the past three years; first with a donation of $50,000 in support of charities related to the SEMA community in 2013, and last year with the first ever offering of a custom built Jeep Wrangler with all proceeds going to the charity. This year’s custom built Jeep will also be auctioned off.