Volkswagen has released a teaser sketch of its new range-topping luxury car. Called Arteon it replaces the poor selling VW Phaeton.

VOLKSWAGEN HAS borrowed bits and pieces from the Audi parts bin to reinvent its luxury car. Called the Arteon, it replaces the poor-selling Phaeton and will run with many previously Audi-only bits and pieces, like Matrix LED headlights and dynamic scrolling indicators. As to the name, ‘Art’ describes the saloon’s lines. ‘Eon’ identifies it as a premium model.

Arteon will run a 9.2-inch multimedia touchscreen, ventilated front seats and Nappa leather upholstery (like Audi). The engine will be the current 206kW turbocharged four-cylinder petrol in the Passat and will be offered exclusively with a DSG and 4Motion all-wheel drive.

“Arteon is going to be synonymous with technology and value too,” says Volkswagen Australia’s General Manager of Marketing and Product Ben Wilks. “It takes the brand to a new level.

“Arteon in every sense surpasses any prestige car around or immediately above its price point. There’s standard kit on-board this Volkswagen the equivalent of which would set you back a great deal more if packaged in a luxury brand car or SUV.

“With our first in Australia head-up display coupled with Active Info dash, you’re looking at the most advanced driver interface to date. With its drivers assist systems Arteon takes a big step toward autonomy.”

The Arteon will be unveiled in March at Geneva and goes on sale in Australia in October.

Question: Is a value-driven Audi-esque model from Volkswagen (although we still don’t know the price) a good idea, or should it be focusing on cars that people actually want to buy?


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