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Land Rover will celebrate its 70th anniversary with special YouTube broadcast

Land Rover will celebrate its 70th anniversary with a special YouTube broadcast at 5am tomorrow morning (AEST) – the very first Land Rover debuted on 30 April.

LAND ROVER WILL use YouTube to broadcast a special video celebrating the 70th anniversary since the first Land Rover debuted at the 1948 Amsterdam Motor Show on 30 April. You’ll be able to tune in to the special broadcast from 5am tomorrow morning (Tuesday).

Watch it HERE.

According to Land Rover, the broadcast will “tell how Land Rover began as a utility model at the end of the Second World War and grew to become the world’s favourite 4×4, with more than 7 million sold”.

The broadcast will take place at the Land Rover Classic Workshop and will show off  a vehicle line-up including HUE: the first prototype Land Rover, the original two-door Range Rover and the seven-seater Discovery, as well as expedition-proven models from across the decades, and current models, too. Land Rover will also reveal the restoration work carried out on one of the brand’s most historically significant vehicles, one of three pre-production Land Rovers that were showed in Amsterdam in 1948.

Prof Dr Ralf Speth, Jaguar Land Rover CEO, said: “Land Rover was born with the launch of a single vehicle. Today our family of SUVs is testament to the pioneering spirit of innovation that has characterised Land Rover for seven decades. Our family of Defender, Discovery and Range Rover models provides unrivalled capability, versatility and luxury, giving us the perfect foundation for another 70 years of success.

“Land Rover is so much more than just the most capable all-terrain vehicles. It connects people through a passion for adventure and making more of our world. From our employees to customers and enthusiasts, this is the family that makes Land Rover special.”

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Isaac Bober

Isaac Bober