Land Rover breaks Guinness World Record for largest-ever Lego structure
Land Rover has revealed the new Discovery and broken the Guinness World Record for the largest-ever structure built from Lego.
THE NEW LAND ROVER DISCOVERY has been revealed ahead of the Paris Motor Show, with the car maker simultaneously breaking the Guinness World Record for the largest-ever structure built from Lego. Land Rover had brand ambassadors, Bear Grylls, Sir Ben Ainslie and Zara Phillips, on hand to help finish the 13-metre high Lego version of London’s Tower Bridge.
The reveal set was made from 5,805,846 individual Lego bricks, Land Rover said, breaking the previous Guinness World Record by 470,646 pieces. It took five months for expert “Lego Master Builders” in the UK to construct the Tower Bridge structure. It was erected in the grounds of Packington Hall, Warwickshire, UK – close to Land Rover’s Solihull plant, where the new Discovery will be produced.
At the reveal, Bear Grylls appeared by abseiling from the top of the Tower Bridge installation, through the open drawbridge and onto the stage beside the New Discovery.
“The finale was Land Rover BAR Team Principal Sir Ben Ainslie driving his sailing team through 900mm-deep water under the bridge – demonstrating the unrivalled capability and versatility of Land Rover’s new SUV. Sir Ben towed a LEGO replica of the Land Rover BAR boat, a 186,500-brick meticulous model of the boat that will challenge for next year’s America’s Cup,” Land Rover said.
Bear Grylls said: “I have developed a powerful bond with Land Rover vehicles over the years and to me they embody that spirit of adventure coupled with a rugged reliability that also serves the needs of a young family. The Land Rover Discovery is invaluable on expeditions, whether filming in deserts, jungles or mountains, yet it’s still the perfect vehicle for the family’s everyday use. It’s a proud moment to be here with Land Rover revealing the New Discovery to the world.”
Emma Owen, LEGO UK and Ireland Spokeswoman, said: “We are thrilled that Jaguar Land Rover has used LEGO bricks to add some Guinness World Record-breaking creativity to the launch of the latest Discovery. This is an epic, outstanding build that absolutely captures the imagination in a way we haven’t seen before. With LEGO bricks and some imagination, you really can build anything!”