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Jaguar Land Rover teases steering wheel of the future

Jaguar Land Rover has teased its idea of what a Google Home-esque connected car ‘steering wheel’ could be like in the future.

IF YOU’VE GOT A Google Home unit then you’ll know just how much fun it can be… or, at least how much fun your kids can have with it, asking it how far it is to the moon, and who invented couches (bless my five-year old). But, now Jaguar Land Rover is taking a lead from Iron Man and has teased a connected device that will allow you to call up an autonomous car or set up a meeting and then have the system determine your wake-up alarm and navigation route. JLR will present its steering wheel at the inaugural Tech Fest at Central St Martins art, design and technology college in London, UK.

Jaguar Land Rover said, “This steering wheel concept lives in your home and becomes your trusted companion. Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks. Sayer could signal your membership of our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.

“Imagine a future of autonomous, connected and electric cars where you don’t own a single car, but instead call upon the vehicle of your choice where and when you need it. That’s a future vision Jaguar Land Rover is exploring with Sayer, the connected steering wheel that could be the only part of the car you own.

“Need to be at a meeting two hours away from home by 8am tomorrow? Simply ask Sayer from the comfort of your living room and it will work out when you get up, when a car needs to autonomously arrive at your door and even advise which parts of the journey you might enjoy driving yourself”.

The name Sayer is derived from Jaguar designer Malcolm Sayer who worked on the brand from 1951-1970.


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Isaac Bober

Isaac Bober