The Hyundai Vision G Concept Coupe was revealed this morning, the Korean car maker says it hints at the direction of future luxury Hyundai product.

HYUNDAI HAS TAKEN the wraps off its Vision G Concept Coupe which it claims hints at the future design direction of luxury product from the Korean car maker.

“The concept was designed with coordinated input from Hyundai design studios around the world, but was led by our team here in the US,” said Peter Schreyer, Hyundai’s president and chief design officer. 

“The design is our interpretation of the idea that Hyundai breathes into all of its vehicles – a DNA that balances design and performance with the idea that you don’t need to be over the top in terms of glitz and stereotypical luxury cues.”

And here’s where the press guff take a turn for the ‘marketing speak’. According to the brand, the crayon twirlers focussed on the notion of ‘chivalry’, “a word they felt best defined the idea that one doesn’t need to shout to be noticed and respected”.

“One example of this respectful luxury – and a nod to the self-sufficiency of the driver – is a technology that automatically opens the door as if being opened by a valet,” the statement read.

The Vision G Concept Coupe is a stunning looking vehicle… from some angles. The profile is dominated by the long bonnet and high beltline “that presents a slingshot-like appearance”. Okay. Under that long bonnet is a 5.0-litre V8. 

The Vision G Concept Coupe will go on display at the Pebble Beach concours d’elegance from August 16.