A new video has launched in the UK to warn about the dangers of driving the morning after drinking (alcohol).

The new campaign, part of a UK Government initiative called THINK! aims to highlight the fact that many people can still be over the legal limit to drive the morning after a night out with friends drinking. The video was launched online on 20 December, 2013 and, given recent clampdown’s by the police on alcohol-fuelled violence we figured it was just as important to spread this message about drink driving: the morning after.

The video features a sober-looking man who talks about how his body is still over the limit the day after an evening of drinking. The man mimes to his own drunken voice that he had recorded the night before.

He says: “The voice you’re hearing is mine; it was recorded last night, after I had a few pints… because alcohol takes so long to pass through my body, even though I feel sober now, my body is still drunk”.

In the commercial, which is the first to deliberately use a drunk presenter, the actor struggles to mime to his slurred voice, at times looking comically embarrassed as his voice stumbles, rambles and giggles.

The film makes you laugh, sure, but it’ll also make you think twice, with the final message: “To your body, the morning after is still the night before”.


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