Demand for 2015 Ford Mustang tops 2000 orders
The 2015 Ford Mustang has seen 2000 Australians place orders for both the V8 and EcoBoost variants, with the V8 realising 42% of orders so far.
SHOWING THAT Australians still like muscle, a staggering 42% of the 2000 deposits already taken for the new 2015 Ford Mustang are for the V8-powered Mustang GT. The remaining orders are for the EcoBoost-powered Mustang. This bodes well for annual sales. As a comparison, top-selling sportscars such as the Toyota 86 and Hyundai Veloster presently sell around 250-350 units a month, with most cars in this segment struggling to break triple-digits.
“We are so excited to launch Mustang in Australia and see how people respond to its iconic, magical looks and performance,” said Graeme Whickman, President and CEO, Ford of Australia.
“Just like in America, we are seeing great early demand for the V8 GT models. But, we think the EcoBoost model will be a bigger seller longer term and help sustain sales longer than most performance cars as people see its great combination of performance and fuel economy.”
According to Ford, several Mustang enthusiasts, including members of the various State-based Mustang clubs, have also ordered more than one variant of the famous car. One customer has six orders to his name while a sportscar rental company has placed an order for 20, the biggest single order so far.
“The buyer response for the 2015 Ford Mustang has been extraordinary,” said David Blackwood, Dealer Principal of the Bayford Group in Victoria.
“As soon as Ford announced Mustang was coming to Australia (in December 2013) our phones started ringing. A few customers even made deposits before pricing and specifications were confirmed. I’ve never seen anything quite like it. And, it’s opened doors for us to have conversations with potential owners about the broader Ford range, like our first-class SUV line-up, as well.”
Australian customers overwhelmingly have favoured Race Red as the most popular colour choice, followed up Absolute Black and Magnetic.
Ford also confirmed the Performance Pack will come standard for all Mustang models. This package includes “K Brace” under the bonnet to secure the suspension strut towers to the bulkhead; unique chassis tuning; upsized rear sway bar on the Fastback and heavy duty front springs.
Performance Pack Features:
•Unique Chassis Tuning;
•Upsized Rear Sway Bar (Fastback); and
•Heavy Duty Front Springs.
•3.55 Limited slip rear differential for Automatic transmission;
•3.31 Limited slip rear differential for Manual transmission; and
•19 x 9 inch Ebony Black Painted Alloy Wheels 255/40 R19.
•3.55 Limited slip rear differential;
•Front – 19 x 9 inch Ebony Black Painted Alloy Wheels 255/40 R19; and
•Rear – 19 x 9.5 inch Ebony Black Painted Alloy Wheels 275/40 R19.
The new Mustang lists from $44,990 (+ORC) for the six-speed manual transmission Fastback, which gets 2.3-litre EcoBoost engine. A six-speed automatic is a $2,500 option. The range topper is the six-speed automatic GT 5.0-litre V8 Convertible, which lists from $63,990 (+ORC).
As reported previously, the ‘burnout mode’ where you can lock the front wheels and spin up the rears will not be available in Australia.