With more than 1000 AutoCrew branded workshops in Europe, Bosch has teamed up with Supercheap Auto to launch the brand in Australia.

BOSCH AND SUPERCHEAP AUTO have joined forces to launch the ‘AutoCrew – Powered by Supercheap Auto’ brand in Australia. Bosch has more than 1000 AutoCrew workshops across Europe.

In a statement, the two brands said, “The joint venture is a natural evolution of the existing long-standing relationship between Bosch and Supercheap Auto. It recognises the market opportunity created by the increasingly complex and digital nature of automotive systems”.

The move follows news in May that the Federel Government was working on the design of legislation that would require car makers to share repair data with independent workshops. Speaking at the Australian Automotive Aftermarket Association’s (AAAA) Autocare 2018 convention in May, Assistant Minister to the Treasurer, the Hon. Michael Sukkar MP, said, “The Government is actively working on the design of a mandatory scheme for the sharing of critical repair and service information with consumers and their choice of repairer, ensuring competition and fairness for Australian consumers,”

Bosch Australia’s General Manager of Automotive Aftermarket, Nikki Gerling, said of the new venture: “We are excited to bring this unique service offering to the Australian market, giving customers access to revolutionary smart, connected, workshop technology.

We are confident that together with the market expertise of Supercheap Auto, this service will satisfy a need that has previously not been met in Australia.”

Supercheap Auto Managing Director, Chris Wilesmith said, “We have a very strong partnership with Bosch, so it was both a natural build on the relationship we have enjoyed for many years, while leveraging Bosch’s technology capability and pairing that with our customer understanding”. 

The first Autocrew – Powered by Supercheap Auto workshop is located in Narellan, NSW.

Question: What do you think of this partnership, is it the future of car servicing?


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