Aston Martin has released a darkened image of its Lagonda All-Terrain Concept ahead of its full reveal at the Geneva Motor Show in March.
The recent relaunch of the Lagonda brand by Aston Martin, as a luxury zero emission brand, the car maker is following up last year’s Vision Concept with an All-Terrain Concept. It will be revealed in full at the Geneva Motor Show in March.
Indeed, the production version of this SUV will enter production as the first new Lagonda vehicle.
Andy Palmer, Aston Martin Lagonda President and Group CEO, said in a statement accompanying the picture: “The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show. Historically Geneva has always been good for us – the buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable – so it’s fantastic to return to the scene of such great success with another world debut.
“The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market. I’m expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd’s reaction first-hand”.
