NRMA Insurance launches interactive ‘Crashed Car Showroom’ – a safety initiative to educate Australians about car safety technology.

A NEW SURVEY BY NRMA Insurance has revealed a concerning lack of knowledge among Australian drivers about car safety technology, the insurer says.

Despite 95% of Australian drivers claiming safety is their first priority,  only one in 10 drivers feel they are truly knowledgeable about car safety, according to NRMA Insurance.

As a result, the insurer has created the NRMA Insurance Crashed Car Showroom, an interactive exhibition in Sydney’s CBD, designed to help Australians make informed car purchasing decisions and raise awareness about the importance of road safety. The insurer is using cutting edge technology, plus the knowledge and data from its Research Centre to explain what to look for when buying cars and to highlight how modern safety technology can help save lives.

There’s an obvious need for better education. Awareness of common car safety technologies was also low, with less than 30% able to answer what ABS (Anti-lock Braking System) is and only 20% knowing what ESC (Electronic Stability Control) stood for.

The survey also revealed that nearly 60% of drivers did not consider colour as an important factor, yet the NRMA Insurance Research Centre has proved that colour has a direct effect on safety with yellow cars being 10% less likely to be involved in a crash than black ones.

Commenting on the results, Head of Research for NRMA Insurance Robert McDonald, said “The results were worrying. Cars have changed a lot over the last 10 years and we urge drivers to understand safety technology and which features to consider when making a car purchase, particularly if buying older, second-hand cars.

“As a leading car insurer, we are committed to road safety and to reducing risk in the community. We are hoping to help people understand the features and technology that can help make cars safer on the road for passengers and pedestrians, so they can make better informed car purchasing decisions,” said Mr McDonald.

NRMA Insurance is using cutting-edge technology at its Crashed Car Showroom exhibition

The NRMA Insurance Crashed Car Showroom will demonstrate what it’s like to be a crash test dummy through the latest virtual reality 3D technology (see above); show how car parts stand up to severe storms by allowing visitors to fire a specially modified hail gun; as well as expose the interior of a fully dissected car to show otherwise hidden safety technology.

The free event runs from 18 to 27 March 2014, and all information and content from the event is available at


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