Car News

Kmart tyre & Auto Service to rebrand as mycar

Following the purchase of Kmart Tyre & Auto Service by Continental last year, the business has rebranded as mycar.

All 260 Kmart Tyre & Auto Service centres around Australia will undergo a rebrand as mycar following the purchase of the business by Continental last year. It’s expected the rebranding will be completed by mid-September.

In making the announcement, Adam Pay, Managing Director mycar, said, “We’re really excited to be launching the mycar brand and entering into a new and exciting chapter for our business. We now have the opportunity to adopt a brand that speaks more about the type of work we do and the relationship we have with our customers.”

“One of our key opportunities for the future is to be where drivers need us the most. The convenience of our existing store network coupled with our expansion plans are all focused on providing customers with ultra-convenience.

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“We will be continuing to invest in our teams and in key projects to help shift the customer experience and carry the new brand forward. We look forward to welcoming drivers in store,” added Pay.

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Isaac Bober

Isaac Bober

Isaac Bober was born in the shadow of Mount Panorama in Bathurst and, so, it was inevitable he’d fall into work as a motoring writer. He began his motoring career in 2000 reviewing commercial vehicles, before becoming editor of Caravan & Motorhome magazine. He then moved to MOTOR Magazine before going freelance and contributing to Overlander 4WD, 4×4 Australia, TopGear Australia, Men’s Health, Men’s Fitness, The Australian, CARSguide, and many more.