Dodge has revealed the brand’s iconic Plum Crazy will be its next limited-edition colour for the 2016 Dodge Challenger and Charger.

AVAILABLE IN THE US from September, Dodge has revealed it will resurrect one of its most iconic colours, Plum Crazy for the 2016 Dodge Challenger and Charger range.

According to Dodge, “Since 1970, Plum Crazy has been one of the most desired paint colors for the Dodge Challenger and Charger. Today, the enthusiast demand for this heritage hue is stronger than ever – as the signature paint color is directly associated with high collectability and the famed “Mopar-or-no-car” legacy.

“From the aggressive and in-your-face styling of the SRT Hellcat models, the reverberating black stripes on our Shaker models, to the nostalgic dual A-line side stripes in satin black or gloss white on the R/T Classic model – Plum Crazy further builds on Dodge brand’s muscle-car roots and adds to Challenger and Charger’s vibrant legacy,” said Mark Trostle, Head of Dodge and SRT Design, FCA US LLC.

“With our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all time,” said Tim Kuniskis, President and Chief Executive Officer – Dodge Brand and SRT Brand, FCA – North America.

“For years, our Challenger and Charger owners have wanted to know just how unique their rides are, and the team at Dodge wants to further the collectability of these modern muscle machines with the actual production numbers,” added Kuniskis. “From limited-edition models like the Mopar ’10 and Challenger SRT8 Yellow Jacket, to limited-production Challenger and Charger models in high-impact paint colors such as Sublime, TorRed, Go Mango and Green With Envy, we’re excited to share our factory-backed production numbers to our current and future collectors and enthusiasts.”

And here’s the original from 1970…