Honda (UK) has launched a new teaser campaign to introduce the forthcoming Civic Type R, ahead of the car’s launch in 2015.
HONDA IS DESCRIBING the Civic Type R as a “racing car for the road” and while its being coy with details it has released a teaser video that’s a little, well bizarre with viewers advised to use their discretion when looking at the “Honda restricted content”.
According to Olivia Dunn, Head of Marketing for Honda (UK) – Honda UK is behind this campaign: “The new Type R promises to be the most extreme yet, it’s born from racing and it pushes the boundaries. This new campaign encompasses this spirit perfectly, with Disruption [the name of the YouTube campaign] the ideal curtain raiser in setting the energy and adrenaline levels very high.”
The strapline of the campaign is ‘We R Back’, hints, Honda says, to both the rebirth of the Type R and the huge 2015 which Honda is looking forward to with its return to Formula 1 and an all-new NSX supercar.