12 Oct 2013

Making the Lexus IS ‘Fun to Drive’

“Even before I was appointed Chief Engineer on the IS project, my daily driver was an IS. I started developing this car to leave its mark in history. We’re trying to change the perception of the Lexus brand. In addition to being reliable and comfortable, we’re looking to be a more emotional and aggressive brand and we’re currently in the midst of that transition,” Junichi Furuyama tells Practical Motoring.

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