Autobarn has beaten key rivals Supercheap Auto and Repco as Australia’s top-rated automotive accessories store in June, according to research by Roy Morgan.
AUTOBARN HAS chalked up another monthly customer satisfaction win in June, adding to its two monthly wins earlier in the year (March and May), drawing the business level on wins with Supercheap Auto, according to research by Roy Morgan.
More than 4,000 Australians from around the country were surveyed by Roy Morgan with both Autobarn and Supercheap Auto seeing growth on the same month last year. Autobarn was up 8.2% to record a satisfaction rating of 90.1% in June, while Supercheap Auto rose 2.8% to 88.4% compared to the same month last year. Repco, on the other hand, dropped 1.5% to 84.1% compared to the same month last year.
According to Roy Morgan, more than 3 million Australians shop at an auto stores in an average month and over 70% (2.16 million) are men compared to under 30% that are women (920,000). In a statement supporting its research findings, Roy Morgan said: “The Generations most likely to shop at Auto Stores are Generation X (840,000), Baby Boomers (800,000) and Millennials (730,000) with these three generations comprising over three-quarters of the overall Auto Store market”.
Michele Levine, CEO, Roy Morgan, said: Autobarn’s victory in June builds on monthly victories in March and May and draws Autobarn level with Roy Morgan Annual Customer Satisfaction Award winner for 2017 Supercheap Auto with three victories each to start 2018.
“Autobarn has claimed the Roy Morgan Annual Customer Satisfaction Award on three previous occasions in 2011 and 2014-15 and with six months to go is in with a good chance of denying Supercheap Auto a fourth straight annual victory.
“Interestingly each of the three leading Auto Stores relies on a different state for its largest customer base. The largest share of Autobarn’s customers are in its home state of Victoria, Supercheap Auto has more customers in New South Wales than any other state while US-owned Repco has its largest share of customers in Queensland.
