High court dismisses JLR’s case to trademark Defender design, Ineos pushes ahead with Grenadier. Jaguar Land Rover has lost an appeal to copyright a trademark on the original Defender design and put a roadblock in front of new start-up manufacturer Ineos. The appeal to the UK’s high court was dismissed
Bowler has been acquired by JLR, giving the British carmaker a new arm to build performance off-roaders.
Land Rover has created a robo paw to make sure its rough new 2020 Defender is dog-proof.