TomTom Bandit Action Camera goes after GoPro
TomTom has launched its Bandit Action Camera suggesting it will make “editing and sharing videos quick and easy”.
THE TOMTOM Bandit Action Camera has arrived to take on the undisputed king of the action camera business, the GoPro, suggesting this new offering will make editing and sharing videos quick and easy.
According to TomTom, the TomTom Bandit is the “first ever camera to come with a built-in media server, eliminating the need to download footage before being able to edit it. The camera works with a companion app, making it possible to create and share videos in a matter of minutes, simply by shaking a smartphone”.
“We know that the biggest frustration people have with action cameras today is the time and effort it takes to edit,” says Corinne Vigreux, co-founder and managing director, TomTom Consumer. “With TomTom Bandit we’ve cut the editing time down from hours to minutes – all it takes is a shake!”
“We took a simple, but radical approach to solving the editing problem,” says Slobodan Stanisic, lead engineer, TomTom. “With all existing action cameras you first need to download gigabytes of footage to a powerful PC, a process that can take a long time. Then you need to find the highlights, put together a story and format it. We know this often takes hours. Not with the TomTom Bandit. We have designed a camera where the footage is processed on the camera itself, making the editing process far easier and much faster.”
The TomTom Bandit Action Camera is equipped with in-camera motion and GPS sensors to automatically find and tag exciting moments based on speed, altitude, G-force, acceleration and heart rate. The TomTom Bandit works with a smartphone app, which includes a viewfinder. Footage can be reviewed instantly with the smartphone app thanks to the built-in media server. In editing mode, a simple shake of the smartphone instantly creates an exciting movie. Users can then easily make changes, add music and add overlays of ‘favourite’ metrics, such as speed, before sharing with friends.
The TomTom Bandit Action Camera has a wide angle lens, 16 MP CCD sensor and a powerful processor. It is also completely waterproof, eliminating the need for an additional bulky case. The Batt-Stick combines the battery, microSD card and SuperSpeed USB 3.0. It plugs directly into a computer via USB to charge and download footage, removing the need for additional cables or adaptors.
Local pricing for the Bandit hasn’t been announced, although UK pricing starts at £299.99.