Car News

Nissan denies rumours of overstocking

Nissan CEO, Richard Emery, denies rumours of overstocking and sets out his plan for the future, saying the brand will never again claim to become number one importer.

NEW NISSAN CEO RICHARD EMERY has had a torrid start to his guardianship of the brand. Speaking at the Brisbane launch of the new Qashqai, he explained, “I’ve been in the job for 100 days, and as I promised, I’ve hit the reset button.”

Myth-busting, he said: “We’ve been something of a lightning rod for various issues, but I can assure you, we don’t have 20,000 vehicles sitting on grass, we’re not overstocked and our dealers aren’t pre-selling. In fact, we’re holding 38 days of stock supply (the industry average is 50 to 60 days).”

He admited stock of some models are still too high but boasts that Q2 national sales targets have been met and market share is climbing. “And that’s without invisible dealer incentives,” he adds.

Some plans are changing, and Emery has made it clear that he will rationalise the range and limit the variants for each model. He has already announced the removal of the Almera from the range. “It’s a struggle in the light-car sedan segment in Australia,” he concedes. “The Almera no longer fits in with our plans.” Emery hints that the Almera won’t be the only slow-selling model facing the axe. “My judgement in terms of product decisions may be noted for what I say no to rather than what I say yes to.”

“One of my predecessors claimed Nissan would become the number one importer in Australia,” he said. “That’s not my plan and you won’t hear us making that claim again. Instead, we intend to maximise every opportunity with every model.”


Paul Murrell

Paul Murrell

Paul’s mother knew he was a car nut when, aged three, he could identify oncoming cars from their engine note alone. By 10, he had decided what his first car would be and begun negotiations with a bank to arrange finance, the first of many expensive automotive mistakes. These days, he is happy to drive other people’s cars (on the road, off the road or on the track) and write up what’s good about them and what isn’t.